Kennis, opleidingen en ervaring:

Opleiding: Universitair

Stages en werkervaring: 2008 > Present
Creative Director Marketing at Secon Group B.V.
Responsible for the brands Turnover, Arrow & Another woman.
Creative direction for seasonal communication concepts, brief/direct
photographers and crew on execution within agreed budget and timeframe.



Create and maintain a consistent image and quality of the design of all branded
marketing materials (online activities/website/webshop, seasonal key visuals,
POS materials, packaging, hangtags, promo materials, fairs, labels etc.).



Elevate quality of all marketing communication materials (online & print)
in line with the brand positioning and product design. 



Ensure an aligned approach to go to market with Secon’s brands
Turnover, Arrow, Another Woman (product and communication). 



Ensure all marcom materials are within allocated budget and quality
standards are met.



Create all tactical marketing tools to support sales team.

Follow trends and translate them into innovative new ideas in order to
remain relevant and evolve brand experience.



Liaise closely with product design and sales to ensure all concepts are
in line with product/seasonal collection messaging and help achieve the
business objectives.

2008 > 2008
Senior concept Designer at Mexx international B.V.
Create and maintain a consistent image and quality of the design
of all branded marketing materials (apparel/online/print).
Managing a team of 3 designers/DTPer.

2006 > 2008
Art Director at Brunotti europe B.V.
Developing concepts and designs for apparel and the marketing department.
Developing the website/webshop.
Managing a team of 3 designers.

2005 > 2006
Art Director at K-Swiss (freelance)
Developing seasonal apparel graphics, Re-design logo and website.
Managing a team of 4 designers/DTPer.

2002 > 2005
Senior Designer at Nike EMEA
Brand design: Concepts and designs for various marketing tools (online/print) and shop interiors.
Apparel design: Design concepts and themes for Dance, football, SRT.


1994 > 2001
Founder/CEO and Creative Director at ideenreich/Mediadesign GmbH
Sole owner of a design/production studio with 22 employees. The company was responsible
for providing design consultancy, concepts for online & print, realization of developed concepts. The complete production process therefore of the draft over the layout to prepress was controlled and managed inhouse. Much of the work was brand related (SMART/Mercedes Benz, Jaguar, Volkswagen, Audi, BMW, Lufthansa, Joop, Pepe Jeans, G-star, Escada, Elisabeth Arden parfums, Deutsche Telekom, Dupont, Nestle, RTL TV, Spar Supermarkets and more) and therefore included designing corporate designs, logos, broschures, catalog design, product packaging, exhibition stand design, POS for retail and web sites. The formation of labels and prints for fashion and textile industries was also part of the business.

1999 > 2000
Graphic Designer (freelance) at Esprit europe
Developing seasonal apparel graphics for collection

1992 > 1994
Graphic Designer at Tubby Tubbax Design & Production GmbH
Designing product packaging and POS material for Henkel products
(Pritt, Pattex, Ceresit, Ponal etc.)

1991 > 1992
Graphic Designer at Schumann & Thielen Advertising GmbH
Developing Ads for Clinique cosmetics, Elizabeth Arden parfums, Dior parfums

1989 > 1991
Bachelor in design & communication, FHS Düsseldorf

1987 > 1989
Technical College for Design, FOS Düsseldorf

Opleidingen en cursussen:

Overige informatie:

Rijbewijs: A,B

Eigen vervoer: Nee

Persoonlijke eigenschappen: ABOUT ME

Analytical and fast thinking creative visionary with extensive experience in Brandbuilding, New Media, Concept Design,
Graphic Design for Apperal, Magazines, Websites, Packaging, Logos, Labeling and Creative/Art direction. A strong conceptual thinker, essence seeker, problem solver and teamplayer dedicated to create amazing solutions that are both user-centric and
visually compelling in a wide range of industries for internet and print projects.


SPECIALITIES
Branding, Corporate Identity, Creative/Art Direction for projects and concepts with a focus on fashion & lifestyle communication, Design management, Graphic Design/Typography, Online, Production management for Photography & Print, Supervise staff
and suppliers in executing concepts and layouts for online, print, POS, packaging and visual merchandise.

Hobby's en interesses:

Gewenste contractvorm: Fulltime