Kennis, opleidingen en ervaring:

Opleiding: HBO/ HTS

Stages en werkervaring: PROFESSIONAL EXPERIENCES / EMPLOYMENTS
2007-2010 Regional Brand Manager, Karl Lagerfeld Eyewear (based in Amsterdam)
This position is with Marchon: Marchon joined the VSP group in 2008 and is one of the largest eyewear manufacturers and distributors in the world. Marchon’s portfolio contains some of the world’s most prestigious fashion, designer and port/technology brands (Calvin Klein, Ck Calvin Klein, Coach, Emilio Pucci, Fendi, Flexon, Jil Sander, Karl Lagerfeld, Michael Kors, Michael Michael Kors, Nautica, Nike, Oscar de la Renta and Sean John). Its production units are based in Italy, Japan and other countries, ensuring maximum flexibility.

Brand management:
 Working with brand executives to develop and maintain business plan
 Working with country managers to collect, organize, and help analyze sales and market feedback, marketing and promotional programs (globally)
 Driving development of advertising and promotional materials with marketing managers, customer services and licensor
 Working with global training teams to ensure brand information is ample, current and accurate
 Coordinating and monitoring all calendars
 Monitoring global product releases to ensure business strategies and needs are addressed
 Working with countries to ensure brand message is consistent and clear
 Monitoring brand brief each year

Licensor:
 Ensuring licensor and licensee’s needs are being met
 Monitoring licensor products and managing marketing meetings

Marketing Responsibilities (above & below the line):
 Identifying needs by researching sectors for global brand information. With Brand, ensuring timely briefing to licensor on marketing needs, goals, distribution, quantities and delivery dates
 Strategizing programs before ordering materials to help determine a budget range and quantity
 Communicating POP items or program details to international offices before ordering, to help determine financial viability of an item or program
 Working with supply chain, customer services, sales team and services that may be affected by item or program created
 Monitoring and evaluating usage of all items
 Anticipating future market strategies that may increase demand or make current inventory obsolete

2003-2007 All these positions were held at REGE & Associés: creator, designer and sales distributor of optical frames and sunglasses.

Product Manager, Karl LAGERFELD & Crayola Eyewear (based in France)
 Managing international and French Karl Lagerfeld collections (from creation to sales)
 Managing international Crayola for children’s collection (from creation to sales)
 Coordinating license relations and international suppliers
 Managing marketing plan and budget (above and below the line)

 In charge of Communication: Coordination of media plan and its budget for all brands in the company’s portfolio

 Organization of major shows: Mido (Milano) and Silmo (Paris)
 Booth creation, follow-up and logistics

2000-2003 Various positions at AIRESS Group: specialized creator, designer and sales distributor of optical frames and sunglasses

2002-2003 Assistant Product Manager, Escada Eyewear (based in France)
 Assisting product manager in all activities: creation, design, development, production, marketing and sales
 External relations: suppliers, US partners, licensees

2000-2002 Marketing Assistant (based in France)
 Creating and setting up the marketing service, below the line
 Graphic design and conception activities
 Conception and following up of competitor benchmark tools
 Conception of sales and press books for the group
 Development of 2002 Morgan catalog
 Market studies in collaboration with Marketing Director
 Assisting with major shows: Mido (Milano) and Silmo (Paris)

Opleidingen en cursussen: 2000-2001 Specialization in Fashion Marketing – Supdemode School in Lyon (Bachelor level)

1998-2000 BTS FORCE DE VENTE (sales) studies combined with company training

1998-2000 BTS apprenticeship at Airess Company: Regional sales management, assisting with sales meetings

1997-1998 Internship at Airess Distribution in the sales department: customer visits, briefing and sales activities analysis

1996-1997 Internship at Surber in sales department: clientele visits with sales rep, administrative activities

1996-1998 Baccalaureat in Sales Representation

1994-1996 Internship in local store “Odette Mazuir” high-end prêt-à-porter (Kenzo, Jean-Paul Gaultier, Lacroix, Mugler, Escada, Hugo Boss, Girbault, etc.)

Overige informatie:

Rijbewijs: B

Eigen vervoer: Nee

Persoonlijke eigenschappen: Active and dynamic team player
Ambitious / Flexible
Fair / Reliable
Up to date
Pro-active

Hobby's en interesses:

Gewenste contractvorm: Detacheren