Kennis, opleidingen en ervaring:

Opleiding: HBO/ HTS

Stages en werkervaring: February 2012- present
Occupation held
Account Manager, Freelance
Main responsibilities Overseeing strategic media investment planning, segmentation- and channel analysis for international brands. Close collaboration with Mindshare UK on strategic insights. Supervising online conversations and auditing of interns for viral marketing purposes. Applying my expertise in community consultancy, influencer outreach, strategy and online KPI reporting for the markets Germany, France, Australia and the USA (client: River Island). Claiming new domain and social strategy for beverage brand Warsteiner, defining community touchpoints and partnerships. Other social marketing deliverables for our clients entail brand benchmark reports, branded Facebook ads, YouTube channels, twitter moderation, contextual content production and social commerce.

June. 2011- Dec. 2011
Sid Lee Amsterdam
Occupation held
Account Executive, hired for a 6 months project
Main responsibilities Daily account operations and fuelling the creative and strategic processes on digital and integrated projects for adidas global ATL campaigns (f50 powered by micoach, adipower, Predator, miadidas). Overseeing development of microsites, mastheads creation and Facebook landing pages. Responsibilities include creating scope of work for client sign-off, status reports, client contact reports, setting up the creative brief, management of client budgets and agency hours with that preparing project schedules and timelines. Liaising with external media agencies such as We Are Social and Carat to implement activation plans and seeding activities.


Aug. 2010- May 2011
Delta Amsterdam
Occupation held Account Manager
Main responsibilities Client servicing on global accounts (L'Oreal, HP, Credit Suisse). The organization and management of destination services, events, fairs and congress related services for corporate businesses. Establishing and submitting forecast costs for events and liaising with venues to ensure the smooth running of event and its production. Handling business inquiries from initial request, to site inspections, to final implementation and sales.

March 2010- Aug. 2010
Reebok EMEA (adidas group), Amsterdam
Occupation/position held Global PR intern
Main responsibilities Direct assistant of the PR Director, supporting media relationships and writing press releases for Reebok EasyTone and Emporio Armani x Reebok EA7. Supporting seasonal branding in line with the marketing plan. Assist at international fashion shoots for European coverage (Helena Christensen x Reebok EasyTone) coordination with AV department for delivery of marketing assets. Strong rapport with Reebok country managers, partnering agencies (M&C Saatchi UK) local and regional media, PR contacts and bloggers; responding to media queries, and drafting quotes and answers to media interviews. Responsible for digital PR practices and finding a smart balance between owned, earned and bought media to reach existing and potentially new brand advocates. Other related activities included preparing press kits and ensuring alignment of expectations from key markets.
BA Thesis: What PR strategy is most applicable in the context of web 2.0 in reaching optimal online brand coverage?

Feb. 2010- June 2010
Winkelman en van Hessen, Amsterdam
Occupation/position held Content Manager, Freelance (project basis)
Main responsibilities Moderation and management of twitter account, wikimedia and corporate blog of the World Congress on IT (WCIT2010 congress hold in Amsterdam). Driving digital community growth and continuously meeting commercial targets while investigating into ways of increasing reach and amplification of content. Email-marketing and bi-weekly newsletter creation to generate more leads (digital CRM). Delivered web content around technology related subjects and analyzed, evaluated and reported results with the help of monitoring tools (Google Analytics) for social listening purposes.

Sep. 2008- Feb. 2009
Lemon Scented Tea B.V. , Amsterdam
Occupation/position held Intern in Project Management/Strategy / Community Management
Main responsibilities Contributing to the concept development, media planning and strategy for renowned international brands (Heinz, InBev) ATL and BTL. Writing creative briefs and de-briefs for the production of POS materials or toolkits. Presented recommendations for the launch and positioning of Jetdrinks MENGA smoothie (Coffee Company). Participated in the process of conceiving and designing digital led programmes, which combined paid- and earned media as well as partnerships (thisisblacktro.com), set-up of the communications- & social media strategy.

References: available upon request

Opleidingen en cursussen: 2006-2010
Inholland University, Netherlands
Title of qualification Bachelor in International Communication Management
Major course: Marketing Communication, Financial Management, Supply Chain Management, Management & Organisation, Qualitative & Quantitative Research Methodologies, Project Management, CRM, Corporate Communication, Media Planning, Advertising, Trend Research, PR & Journalism
Selected minor courses: Brand Management, Strategic Marketing (university: HvA Economie en Management)

1996-2006
König-Wilhelm–Gymnasium Höxter, Germany
Title of qualification Abitur, Diploma qualifying for university admission

2002–2003
FZS HIGH SCHOOL, St. Peters MO, USA
Title of qualification International High School Program/Semester

Overige informatie:

Rijbewijs: B

Eigen vervoer: Nee

Persoonlijke eigenschappen: Enthusiastic, career driven professional with a background in digital branding, strategic marketing, account handling, PR, media planning and content management. Experienced in managing the day-to-day client relationships across a broad range of global brands while developing a strategic skill-set to support integrated and digital campaigns. Creative brainstorms and workshops excite me. To stay updated on brands, campaigns and digital I follow marketing blogs and trend sites.

Social skills and competences:
Intercultural competent, leadership qualities, eloquent, beneficial network of professionals

Hobby's en interesses:

Gewenste contractvorm: Fulltime