Kennis, opleidingen en ervaring:

Opleiding: Universitair

Stages en werkervaring: OWNER/CREATIVE DIRECTOR/WRITER SINGAPORE
OCTOBER 2006 TO PRESENT
Roles: Creative directing, client and account servicing, integrated conceptualising, strategising, writing, production, presenting and pitching for new businesses.
Integrated Media: Interactive, TVC, print, retail, brand activation, PR, events, outdoor
Brand Client: Nike EMEA
Agency Clients: (Singapore) Leo Burnett/Arc Worldwide
(The Netherlands), Strawberry Frog, McCann Ericsson Momentum and Media Catalyst.
Accounts: Hewlett-Packard Asia Pacific, F&N Asia Pacific, Tiger Beer Asia Pacific, Cote Dór Europe, Canon Europe/Global, Sony Ericsson Europe, Opel Europe and Panasonic Global
Achievements: 5 awards for Hewlett-Packard


EURO RSCG 4D THE NETHERLANDS
CREATIVE LEAD (KRAFT JACOBS CRONAT GOLD, WARSAW POLAND), SENIOR WRITER
JANUARY 2008 TO APRIL 2009
Roles: Team and account management, creative directing, integrated conceptualising, strategising, writing, production, presenting and pitching new businesses.
Integrated Media: Interactive, TV, print, radio, brand activation, outdoor, PR
Global Clients: Kraft Jacobs Cronat Gold Poland, Beck’s Beer Global, Volvo Global/Europe
Achievements: Won Jacob Cronats Gold integrated business for agency. Awarded lead agency status.


141 WORLDWIDE/BATESASIA SINGAPORE
CREATIVE LEAD (HEINEKEN), SENIOR WRITER
OCTOBER 2004 TO JULY 2006
Roles: Integrated conceptualising, strategising, creative directing, writing, production, presenting and pitching new businesses.
Integrated Media: Heineken music, sports and film events and experiential marketing, TV, Print, radio, DM, guerilla marketing, POSM, Interactive, PR, field marketing, database activation, SMS.
Clients: Heineken Asia Pacific/Global, Lufthansa Singapore, Nokia Asia Pacific, American Express Singapore, National Heritage Board, Kodak Asia Pacific and Timberland Asia Pacific.
Achievements: 11 awards and accolades

SELF-EMPLOYED NEW YORK
DIRECTOR
MARCH TO SEPTEMBER 2004
Role: Non-profit consultancy to restaurant and retail business owners to beef up their affiliate marketing, PR and operational efforts. Wrote business plans, food reviews and penned copy for campaign & website www.explorechinatown.com. Project was funded by Lower Manhattan Development Corporation and September 11 Funding to boost downtown tourism.

FCB & ITRAFFIC NEW YORK
FREELANCE WRITER
JULY 2002 TO JANUARY 2004
Roles: Conceptualising and copywriting
Media: Interactive and print
U.S. Clients: Hewlett Packard, Qwest, MetLife, Trane, American Standard, Discovery Channel, JP Morgan and British Airways.

BBDO & AKQA SINGAPORE
FREELANCE WRITER
AUGUST 2001 TO FEBRUARY 2002
Roles: (BBDO) Copywriting for Visa Platinum
(AKQA) Conceptualising and copywriting
Integrated Media: Interactive, DM, print, outdoor
Singapore Clients: Palm, HBO, StarHub, Overseas United Bank and Hewlett-Packard.

OGILVY SINGAPORE
WRITER
JANUARY TO JULY 2001
Roles: Conceptualising and copywriting
Integrated Media: Interactive, Print, TVC, DM, PR, events, outdoor/guerilla marketing
Singapore and Asia Pacific Clients: Seagram, Kodak, American Express, Cerebos, Northwest Airlines, Air France, Volvo, Nokia, AIA, and IBM.
Achievements: 9 awards and accolades

IQPC SINGAPORE, LONDON
PRODUCER/DIRECTOR
MARCH 1999 TO DECEMBER 2000
Roles: Producer—research, market analysis, marketing, budgeting, development and production of monthly B2B/B2C conferences, summits and workshops; onsite running of conference and networking with international high-level executives. Promoted to Director. Managed a team of sponsorship manager, marketing manager, customer service coordinators, telesales persons and researchers. Identified current, emerging issues, general business trends in SEA, best practice organisations, followed by speaker acquisition. Wrote conference programmes and press releases. Spearheaded direct marketing, sponsorship, branding, print and Internet campaigns. Trained in management and worked in London office.
Achievements: Produced innovative and high-quality projects, which increased bottom-line profits. Strengthened corporate branding in Asia.

RCA COMMUNICATIONS SINGAPORE
SUB-EDITOR
SEPTEMBER 1998 TO FEBRUARY 1999
Role: Edited and wrote semiconductor and automation magazine. Researched and identified business trends in Asia Pacific, set the editorial focus and creative layout of magazines. Interviewed CEOs, government officials, academics and scientists. Reported at global trade shows and press events.
Achievements: Demonstrated leadership, fostered unity and encouraged teamwork.

Opleidingen en cursussen: SCHOOL
CITY UNIVERSITY OF NEW YORK
MARCH TO MAY 2002
School of Continuing Education
Writing

THE NATIONAL UNIVERSITY OF SINGAPORE
JULY 1995 TO JUNE 1998
B.A Arts & Social Sciences
Sociology: Anthropology, Social Psychology, Deviance, Methods of Research, Gender, Development and Change, Social Thought and Theory
European Studies: European Union Law, East and West Europe Politics, History and Economics, Greek Literature and Philosophy
English Literature, Social Work and American Film

ST. ANDREW¡¦S JUNIOR COLLEGE
JANUARY 1993 TO DECEMBER 1994
GCE ¡¥A¡¦ Level
General Paper, History, Economics, Literature

ST.MARGARET¡¦S SECONDARY SCHOOL
JANUARY 1989 TO DECEMBER 1992
GCE ¡¥O¡¦ Level
Distinctions in English, Mandarin and Combined Science.

EXTRA-CURRICULUM
NATIONAL UNIVERSITY OF SINGAPORE
Member, Writer, PR and Reception officer of NGO AIESEC

ST.ANDREW¡¦S JUNIOR COLLEGE
APRIL TO DECEMBER 1993
St. Andrew¡¦s Junior College Symphonic Band Member. Gold medal at Singapore Youth Foundation Indoor Band competition. Performed in Perth, Australia.

ST. MARGARET¡¦S SECONDARY SCHOOL
JANUARY TO DECEMBER 1992
House Captain of Sports. St. Margaret¡¦s Military Band Quarter Mistress: member welfare and coordination of activities & events

Overige informatie:

Rijbewijs: Geen

Eigen vervoer: Nee

Persoonlijke eigenschappen: AWARDS & ACCOLADES
2007
Horizon Interactive Awards, Silver
Internet Advertising Competition, Best Computer: Hardware Microsite/Landing Page
Asia Interactive Awards, Best Copywriting: Bronze „lAsia Interactive Awards, Best Use of Sound: Bronze
Web Marketing Association's WebAward, Outstanding Website

2006
The 141 Transformation Award,
Best Campaign (Trade Communications)
PMAA, Best Activity Generating Brand Loyalty, Silver
PMAA, Best Activity Generating Brand Volume, Bronze
Institute of Advertising Singapore Awards, Relationship Marketing Campaign of the Year,
Hall of Fame

2005
Promotions Marketing Awards of Asia (PMAA), Gold (Heineken All-Stars)
CCA, Bronze (Beyond the banner)
CCA, Bronze (Business to Consumer Branding)
BAR Awards, Gold, Bates Asia Regional
Feature, Web Design Library
Heineken Thirst Global Best Practice (2x)

2002
One Show, Bronze Pencil
Macromedia & IDN WWWHAT Awards, Finalist
Cannes Cyber Lions, Finalist

2001
ohn Caples International Awards, Multimedia Business Campaign, First Place
Flash Film Festival 2001, Finalist
CCA, Silver
CCA, Bronze
01.10.01 Macromedia Site of the Week
11.09.01 Macromedia Site of the Day

Hobby's en interesses:

Gewenste contractvorm: Tijdelijk